Best Japanese Brands 2016 | 最強日本ブランド 2016年保存版 Tokyo Brands AW 2015秋冬の東京ブランド

『ヘイヘイ』東京ストリートど真ん中の謎めいたブランド。What you get when you cross preschool with Tim Burton, the mysterious Harajuku brand HEIHEI

heihei 2016-17aw collection

「HEIHEI 2016-17aw」と検索にかけると、まっさきに出て来るのは英語のページ。



With furry mascots-cum-Frankeinstein monsters, teddy bears disemboweled to hold iPhone cases, and white overalls with a giant ghost face plastered on the paunch, you would be excused for finding it all a bit… disconcerting. But that was the point, with HEIHEI’s 2016-17 collection titled “Horror School”.

This young brand’s (since 2014) designer Shohei Katoh has his roots planted firmly in Harajuku. ..and before you say, “Well, of COURSE Harajuku”, let me just remind you that nowadays the ‘juku is rampant with commercialized goods and ever-rising rents that are making it difficult for eclectic designer labels to get off the ground. So beyond scary animal character, are the clothes worth their salt? Let’s see:

heihei 2016-17aw collection

Best Japanese Brands 2016 | 最強日本ブランド 2016年保存版 Tokyo Brands AW 2015秋冬の東京ブランド

Kansai Yamamoto 新ブランド始動、エンターテインメントとリアルクローズの二刀流に挑戦。Kansai Yamamoto brings his charisma, entertainment to all

kansai yamamoto 2016




今回のリバイバルライン「kansai yamamoto」は、デイビットボウイに対する寛斎さんなりの想いも込められているのではないだろうか。

“I want to wear this on my tour”

And with these words, the longstanding relationship between designer Kansai Yamamoto and David Bowie (nee, Ziggy Stardust) began. And how these two created something new by smashing together Japanese culture with Bowie’s charismatic style is now stuff of legend.

And on June of this year, Kansai Yamamoto is embarking on another journey, trying to keep the legend alive with a brand that is far more accessible than any of his artistic pieces have ever been.

This “revived” line is called “kansai yamamoto” (stylized in small letters) and very likely came about from Kansai’s desire to re-approach the relationship he had with Bowie, in a romance that was born from art.

david bowie in kansai yamamoto costume