Japanese Brands AW 2017 | 東京コレクション秋冬2017 Tokyo Brands SS 2017 | 2017春夏の東京ブランド

miyao 2017SS Collection「白い天使と黒い天使、どちらがお好き?」In MIYAO’s world everything IS in black and white


Miyao presented his 2017 SS collection with the theme, “Here is the sky”. He plays with poufy silhouettes in the sleeves and has an affinity for the A-line dress, making his pieces on the comfy throw-and-go side. He is known for the wilted “wings” design as seen above, which comes off as being either angelic and innocent, but perhaps also something darker. It’s a paradox that comes through in many of his designs, and the DNA perhaps has always been there (he got his start at Comme des Garcons, afterall).

MIYAO SS 2017 Tokyo

Japanese Brands AW 2017 | 東京コレクション秋冬2017 Tokyo Brands AW 2015秋冬の東京ブランド Tokyo Brands SS 2017 | 2017春夏の東京ブランド

伝統技法「刺し子」を新人ブランドZaziquoが見せる新たな世界。Turning traditional SASHIKO embroidery into modern fashion, Zaziquo


ザジコ??カタカナのインパクトもさることながら、プツプツとした立体感あるステッチが可愛いな〜 こんな刺繍あるんだ〜 へえ〜 なんて思ってたら日本の伝統技法「刺し子」っていうものなの!!

2011年にデザイナー清水えり子氏によって立ち上げられたザジコ- zaziquo、(設立当時はzaziって名前。)



While flipping through the June issue of SOEN magazine, I came across a unique new brand.

Zaziquo?? In Japanese it was written as zajiko, which doesn’t mean anything per se, but it has quite the impact coming off the tongue. The brand was started in 2011 by designer Eriko Shimizu, and it evolved from being called “Zazi” to the now “Zaziquo”.

The name actually does have meaning, and it makes sense when you learn that Eriko’s raison d’etre is a traditional embroidery technique called “sashiko”. The technique came from the Tohoku Region in the North over 500 years ago, and Eriko is bringing it into the modern times with some punch and panache.

In Japan, “sashiko” is something that will invoke images of old ladies wearing their knitting hobbies, but Zaziquo’s work is clearly stylish and young, with many ideas for how the needlework can give something plain a punchy personality…