Moo Piyamsobatkul, otherwise known as the brain behind Moo Eyewear, may soon become so famous that she’s going to be on a first-name basis with the world. Just call her “Moo”, everyone will know exactly who you’re talking about.
I opened up my “2.5 Dimension” shop at Isetan 2F today in collaboration with SOEN magazine and their Tokyo Design Commit Week, and Moo’s sunglasses are already one of the hottest brands of topic from my lineup. Her line of Baroque Eyes have been called “ingenious” and are snapped up as soon as she has time to make some. She uses dead-stock vintage frames and adds colored porcelain pieces that look like eyebrows for a grand statue or gargoyle. The mix of retro hipster and elegance is so very NOW that she has hit the proverbial fashion jackpot. And it helps that she’s super cute and fun to boot!
Born and raised in Thailand and educated in the UK, she’s a force to be reckoned with as she just graduated with a degree in Jewelry Design from Central St Martins. While in Bangkok a few weeks ago for Fashion Week and BIFF I happened to catch her for afternoon tea the very day after she returned from a long trip in London. I was with my friend Sonja from the award-winning select shop “Alter” in Shanghai, who wanted to buy some more sunglasses for her shop. “We sold out after Fan Bin Bin wore them during Paris Fashion Week. I need 20 more!” At that, Moo pulled out every piece she had, and we turned the fancy cafe into our own personal showroom trying on every single pair (to the chagrin of the server).
I grabbed a black and white pair and a pink pair, but then I fell head over heels for the multicolored pair from her most recent lookbook which I drooled all over her iPad looking at. The photos are a lot less avantgarde than her previous shoots but it’s just SO charming you’ll want every pair (dammit!). I think the lightness could be attributed to the fact that she is now spending more time in sunny Thailand than just the UK. “Family brought me back of course, but I just love the UK. Whenever I get to go to Europe I try to stay as long as possible.”
Although she is from Bangkok, she considers herself an international designer and doesn’t sell locally and her items sell out all over the world. “You can just send me an email and order what you want, though, ” she said (as a million emails now go rushing to her).
Me, Moo, Sonja
She also has a wicked sense of humor. “I could have studied product design there at St Martins,” she said with a laugh, “I mean, there were NO GUYS on our floor otherwise! They were so rare!” This personality lends well to her new career as a fashion celebrity in Bangkok. After our tea we got in her car to go to the Kloset fashion show, in which she was lent clothes to wear. When that was done and the paparazzi were done taking her photo, she hopped back into her chauffered car to change into another outfit. “I gotta wear Versace, they sent it to me for the Versus party tonight.”
Despite the newfound fame, she’s still super down-to-earth and even remembered me. “You were one of the first people to blog about me!” she said. And she’s right! Almost 2 years ago, when CANDY announced they would carry her. I`m a fan for LIFE!
To get your own MOO Eyewear, come to my shop at Isetan, open until April 9!