The world’s most expensive Kit Kat is in Tokyo. Of course.◎ 世界もっともグルメなキットカットが東京に登場

A high-end, fancy gourmet super rare chocolate Kit Kat? Priced at ¥315 ($3.00) per single one little BAR? And sold at a Kit Kat specialty shop? Only in Tokyo.

キットカットから一本 315円のハイエンドで風変わりな、スーパーレアチョコレートが！東京でだけお目にかかれます！ なぜそんなに高い訳？！

I was searching through photos and came across one of a KitKat and it said “Chardonnay” on the box. OHMYGOD is there a chardonnay flavor now?! FINALLY a flavor I would *really* love to buy for discerning friends overseas (*cough* eat myself). But as I looked closer at the photo, I realized it didn’t say “chardonnay”, it said “chocolatory”. Damn!

The chocolatory is actually the world’s first KitKat specialty store, located in Ikebukuro Seibu. It’s aimed at adults, has(only) three flavors, seasonal ones like “sakura cherry blossom green tea” and “spicy chili” flavors, and is overseen by top patissier Yasumasa Takagi. 

The piece de resistance here is a single bar called “sublime bitter” made with super high-end couverture chocolate, poured on each wafer layer by hand, and that sold out it’s initial run of 500 pieces on the first day (and they will only rlease 300/day subsequently). Well. There should be more interesting flavors coming soon. I nominate Chardonnay!!

限定味のキットカットの中には最高級チョコレートを使った”sublime bitter サブライムビター”味の商品があって、なんと発売初日に500個を売り上げたらしい（本来、一日300本限定)。すご。これは高級couvertチョコ使用、手で一本一本作らないとダメらしい。

これからどんどん面白い味が出てくること間違いなしだね、ミーシャはシャルドネ希望ーー！

 

 

 

unCOOL JAPAN is a space where I look at the most unique side of Japan, the things that are so uncool, we find it ironically rad (as we do). Beautiful, strange, yummy, new, and only available here. Welcome to Tokyo….

非COOL JAPANとは、日本の最もユニークで、超イケてない、皮肉さを感じるほど過激な一面を取り上げ、紹介するコーナーである。美しいもの、奇妙なもの、美味しいもの、新しいもの、ここでしか手に入らないもの。日本へようこそ、って感じで★

-Misha Janette
-Asst editor Natsumi Yasuoka
Photos: Kotaku