One of the reasons I even started this blog was because I would stumble across amazing little brands in the alleys of Tokyo, or the creative people around me wold start a project that would turn into a full-fledged label (like Vive Vagina) and I wanted a place to extol it’s fabulousness. While I was lucky to have a monthly column with The Japan Times newspaper, it often wasn’t the right place to foist an experimental budding brand to such an audience. Thus, Tokyo Fashion Diaries was born. Today is one of those days that I am happy to have a place to introduce the following brand: Geraldine.
Geralidine has an affinity for all things white in the first collection, so at first glance they may appear a bit simplistic. But look again, as here you’ll find insects, gamelan balls and glass domes among other strange objects designer Momoko Yoshikawa has encased in white.
Even better, the look book photos are also oddly fascinating. Right off the bat, this brand knows it’s beautiful but weird, and takes no opportunity unturned to be itself.
The white pieces are bronze or silver jewelry painted a vintage white with spots underneath showing through, which is a contrast to a lot of the futuristic shapes that make up the collection. The designer is happy to see the pieces scruff and rub off, giving each one a personality different from any other. It’s a philosophy that goes deep with lovers of real vintage, and Momo has that love in spades thanks to a career working at Osaka’s honest-to-god vintage store “Lara Vintage” (there are no 80s Madonna sweatshirts…it’s all victorian and quaker duds here).
While huge metallic necklaces and such certainly have their place, I appreciate the polite way Geraldine is being ostentatious. This contrast is extremely…(for lack of a better word) …cool, and reflects a mood I see myself and a lot of others getting into these days.