All hail CUNE, Tokyo’s most avantgarde brand ◎東京の最高にアバンギャルドな CUNEとバルサンの恋愛ストーリー

 

 

Speaking of junk culture (and here w Moschino)…. The 2014-15 FW collection from CUNE would be splattered with the guts of a thousand bugs if they weren’t killed by the poisoned smoke of Japanese fumigation product VARSAN first. One look at that and the creepers will run…..

 

昨日に続き、ジャンクカルチャーについて書こうかな（ここでもモスキーノについて）….CUNEの2014-15秋冬コレクションは日本の代表的殺虫剤”バルサン”とコラボ！ファッション バッグというおしゃれ群、これ見た瞬間走り出すんじゃない？笑

 

The CUNE Bunny キューンのウサギもあっちこっち登場

 

 

This collection features the print of famous fumigation product Varsan, which would be like our Mr Clean in terms of recognizability. An installation was set up in the Shibuya club WOMB, so that smoke could be pumped in at intervals, signaling it was time to get the pests out (us journalists? hahaha). 

 

The collection was presented on mens mannequins, but had oodles of feminine touches like lace, printed tights, and skirts. The pieces appear to be separates but are actually connected in many designs for some unique all-in-ones. The suspender pieces were inspired by “belly wraps”, a traditional underwear worn to stay warm. It. Is. Cray. And crazy detailed! Moschino, eat your heart out.

 

 

 

 

amazing details! ディテールがすごい！

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

​I was in a tiny little izakaya bar the other night, one of those places where the upstairs crawl space-cum-table-space forces you to crouch through your dinner and restricts any sudden movement. It’s seriously local, but there’s something special about the way interesting characters gather there and there’s always a line to get in. In that case, it’s usually the waiters that pull customers in. When our waiter turned to crawl back down to the kitchen he turned his backside to us; there staring back from the pocket was the outline of a white bunny. I would recognize that bunny anywhere.

 

“I like your CUNE pants”, I complimented.

 

“Ah, thanks, he said,” and went back to work like it was nothing. But it WAS something, because CUNE is NOT your average brand. The CUNE customer is a special one, and they will not accept anything less than a mile over the top. There’s something in the way it takes casual clothing, simmer it in humor and alwasy come up with a clear, and surprising theme (before they’ve done a wheelbarrow and the white of an eyeball. It was craaaay). This could perhaps be the most avantgarde Japanese brand today. All hiding behind the guise of a white rabbit mascot. Yes, perhaps even more avantgarde than THAT major brand.

 

It currently calls Shimokitazawa home with a shop there; check out the other collections online if you can’t get there (I am overdue for a visit myself)

つい先日、ミーシャは小さな近所の居酒屋BARにいた。机と机がぎゅうぎゅうで歩くのが大変な感じの居酒屋さん。そこはすごいローカルなお店なのに、なぜか面白い人たちが集まって、いつもちょったした行列が出来るぐらいの人気度。で、その日のウェイターさんが向きを変えてキッチンの方に人をかき分けて行ったとき彼の後ろ姿が見えた。彼のボトムのポケットに白いうさぎ型プリントが。”最近このうさぎよくみるな〜”て気付いた瞬間だった。

 

“ね兄さん、CUNEのパンツ、かっこいい！” って褒め言葉をミーシャは贈った。

 

“あ、ありがとうございますー”って何もなかったかの様に彼は仕事に戻ったけど、何もない分けない。CUNEは特別なブランドで、顧客はスペシャルで別格。バルサンだけでなく、うさぎや白目をテーマにしてきたCUNEがユーモアたっぷりで、“特に”というものを完全に違う視点で見させることのお上手なブランド。なにもかも斬新。人を選ぶのは確実ですが、日本一アバンギャルドと思う。そう、あの超有名なアバンギャルドなブランドを超えるかも。

 

下北沢にショップを構えてるけど、下北沢になかなか行かないなーって。駆けつけてやる！

ひとはまず、過去のコレクションをオンラインでチェックすべし。

 

 

 

 

 

 

 

 

The bunny pants! ウサギのジーンズ！

 

-Misha Janette
-Karen Shimada