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Japanese Brands SS 2016春夏の東京コレクション

キューンの空飛ぶ生肉の本当の意味は? Cune 2016 SS, Why is the Meat flying high in the sky?

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人は、ついどんなことにも意味を持たせたがる。芸能人のちょっとした発言にも、ピカソの絵にも、ファッションコレクションにも…

コンセプトはなんだとか、そこに隠された心理とか、本当は意味不明の作品にもどうにかいろんなストーリーをこじつけて理解しようとする。

でも、これにはお手上げ。

そこに隠されたメッセージはあるのか?なんて考えるのは無謀!とりあえず、好きな事を思いっきり発信している彼らの潔さを楽しもう。振り切れてて、かっこいい。

As a society, we tend to desperately seek meaning in everything. What exactly did that famous person’s interview/tweet/instagram mean?? What does this Picasso painting mean??? What does this fashion show MEAN?!?

We want to know the concept behind everything, to find the psychology behind it,  and even make up stories for those that probably really have no meaning at all (*guilty*…sometimes).

So try this one out.

Is there a deeper meaning here? ..Spending your time on it is up to you, but you’re not going to get it right. For now, just revel in this brand’s ballsy stance of just doing whatever it is that they want to do. It’s all crazy, but it’s definitely cool.

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もちろん、コンセプトやストーリーがしっかりしているものはそれだけで興味が湧く。消費者目線でいえば、購買意欲がかき立てられるし、作り手はそうやって付加価値を与えることで、ファッションを通し、トレンドだけではない多くの事を発信出来る。

でも、CUNEはこう言う。

CUNEが作っているものはファッションではありません。モードでもありません。あえてたとえるなら「かろうじて服」といったところです。自分たちが作りたいものを作っています。ですが、それが自分で 着たいもの、欲しいものとは必ずしも一致しません。誰が着る、誰に着せたい、どうコーディネートする、といったことは一切考えていません。

買わなくていいです。やっていることを遠くから見守っていてください。

(cune HP コンセプト文 参照  )

そうですか、了解! 暖かく見守ります! 有無を言わせない断言、主張、これがキューン。

空飛ぶ生肉って、いろいろ通り越してもはや愛おしい。

Of course, having a concept or backstory for a collection is an easy way to grab attention from would-be customers. For them, it’s connecting the dots of interest and/or excitement. And for the creators, they can add a deeper layer to something that would otherwise just be a piece of cloth that’s trendy at the moment.

So what IS IT? Here’s what CUNE themselves have to say:

“What CUNE make is NOT fashion. It is not haute design. If we were to try and sum it up, it would be called “barely even clothing”. We just make what we want to make. With that said, it’s not always exactly what we think we would want to wear ourselves. Who will wear it, who are we going to dress in it, how will it be worn, are not what we consider when we design.

You don’t have to buy it. You can just cheer us on from the sidelines if you wish.”

OK! I`m totally down with CUNE, so I`m gonna fire up the grill and have the best BBQ day ever.

 

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