REJOICE! INTRODUCING COMME DES GARCON’S BRAND SPANKING NEW BRAND “NOIR”. FROM REI KAWAKUBO PROTEGE KEI NINOMIYA.

I gotta get straight to the point: Comme des Garcons has released its newest brand, and it’s 5th designer to emerge from the CdG universe. This is HUGE. CdG doesn’t produce new brands like theyre candy or anything. The newest protege’s name is Kei Ninomiya and his brand is called NOIR.

 

It is incredible.

 

 

 

It was presented during the 2013 FW women’s collection exhibit in Tokyo, along with all of the other CdG brands.  It got a few racks and a neat little corner space with a few mannequins, which made anyone visiting quite curious indeed. We were teased with the brand last season, but it was with samples that had no tags, names or anything. I was asking my friend there, “What is this?? It’s cool,” and she answered, “It’s a new brand…it doesn’t have a name yet. It kind of just showed up!” But this time it had line sheets, prices, and tags…does this mean it’s a done deal?!

 

I hope so! It’s SO good. For example the laser cutting to look like rotting fabric, the geometric basket weaving, the asymmetrical silhouettes with perfect tailoring, the 3D knitted appliqués, and the embroidery of webbed flowers around metal rings. Every single piece features  some kind of innovative technique on the best fabric your fingers have the privilege to touch. And it’s SO detailed, all the way to the lining which sometimes features hidden inner pockets.

そしてまだ新しいブランドなので、雑誌にも出してない、情報が少ない割にはとても近づきやすくて、経済的です。私も何着か選ぶ余裕はあった。もちろん、一番乗りで手に入れなくっちゃね。噂では表参道のGYREビルにあるTRADING MUSEUMに入るらしいです。 私の選んだ服がはやく欲しいです。こういうサプライズ入りのブランドの出し方はエキサイティング！それに、もっとKeiの作り出すものが見たいです。