While flipping through the June issue of SOEN magazine, I came across a unique new brand.
Zaziquo?? In Japanese it was written as zajiko, which doesn’t mean anything per se, but it has quite the impact coming off the tongue. The brand was started in 2011 by designer Eriko Shimizu, and it evolved from being called “Zazi” to the now “Zaziquo”.
The name actually does have meaning, and it makes sense when you learn that Eriko’s raison d’etre is a traditional embroidery technique called “sashiko”. The technique came from the Tohoku Region in the North over 500 years ago, and Eriko is bringing it into the modern times with some punch and panache.
In Japan, “sashiko” is something that will invoke images of old ladies wearing their knitting hobbies, but Zaziquo’s work is clearly stylish and young, with many ideas for how the needlework can give something plain a punchy personality…
Although the pieces are rather simple, they harbor a twisted sense of femininity. The theme for the new collection is “Melting Stitches and Lines”, and it clearly shows off the “sashiko”-style stitch with incredible precision and harmony.
Designer Eriko said she started the brand while still in University, and was always a big fan of hand sewing. She says she would sew and sew, sometimes without thinking about it… just moving her hands. She became enamoured with the movements of sashiko, saying that the time spent sewing in sashiko would make her feel like she was living in a different moment in time. In her senior year, he artwork and creations caught the eye of Setsuko Yano, the director of popular Harajuku boutique Lamp Harajuku. It started with a brooch, but with Setsuko’s encouragement, Eriko moved on to creating ready to wear. And now in her 5th year, she changed the name from Zazi to Zaziquo, ushering in her second clothing collection for AW 17.
Using both handiwork and manufacturing, Eriko is now able to truly bring her sashiko skills into another arena, one that will hopefully take this traditional skill far into the future. Check out the Zaziquo SS and AW 2017 collections below. Click here for information on Lamp Harajuku
Zaziquo SS 2017 Collection
Zaziquo AW 2017 Collection