The word of 2013 in Japan is “rin 輪” or circle, but I would nominate “yuru 緩” for loose. Yuru- is a prefix added to anything to make it seem like you’re not really trying. It started as a fashion genre of loose, baggy clothing or leisure-wear but the whole “yuru-kei” has taken on a life of its own reaching into all aspects of life. What started as a cool “out” for people to take it easy and stop being so perfectionist has become an excuse for being “half-assed”. Thatz not okay.
We’ve got Yuru-mascots, Yuru-bloggers, Yuru-idols, Yuru-writers etc.
Basically, this Yuru trend is an excuse for being half-assed. It’s a pre-emptive apology for sucking. That’s why so many of those “yuru” characters are so freaky looking. OK, *some* of them are cute, but most are basically stick figures with big eyes. A yuru idol is probably someone who can’t dance nor sing. If someone told me they were a yuru-pilot, I’d run as far away as possible.
So what’s in store for 2014? For starters, how about NOT being yurui. Yurui is being darui (lazy) but bragging about it. I`m gonna make 2014 the year for *trying*. Success doesn’t come by being yurui, no matter how “easy” people try their damned hardest to make it look. Work hard, play hard, sleep hard.