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Tokyo Brands AW 2015秋冬の東京ブランド

“空飛ぶ” 天然薬。yeah right!! AW 2015 The flying drug.

yeah right AW 2015 lookbook tokyo

いろんなものを背負って重くなりがちな現代人。身体にも心にも良くない物が充満する世界で生きる現代人。そんな現代人に寄り添う優しい天然素材の服。でも実は、天然の素材こそ生命力の備わった強い服になり得る。

科学技術などの先端技術ももちろんかっこいいけれど、たまにはその鎧を降ろして軽やかにおしゃれを楽しむのも素敵。

ほら、身軽になった途端身体が宙に浮いた!

A message from our non-sponsor:

Have the burdens of modern life got you feeling heavy?
Do you feel tied down to the ground with the weight of life on your shoulders?

Then maybe you can just …let it go (*groan*). I mean, just take this drug:  throw on some lightweight natural fibers. …and *then* let it go, and get a little lighter in mind, spirit, and clothing on your body. That’s the sentiment behind Yeah, Right!! AW 2015-16 collection shown in Tokyo.

イエーライト!!の2015秋冬コレクションでは日本らしさが散りばめられている。地方の伝統工芸はもちろん、日本人の得意な重ね着、カッシュクール、世界を驚かせたボロルックを彷彿とさせるディテールなどモダンなジャパニーズスピリッツが通っている。レディースモデルの髪型もちょっと日本髪っぽい気がする…。

なんでも手に入ってしまう現代だからこそ、見えなくなりがちな本質的な生命力が問われているのかもしれない。

そして輝く人はきっとみな生命力、活力がある。

(※ちなみに、男女ルックにジェンダーに対する柔軟性を見てほしい!)

There’s quite a bit of modern “Japonisme” strewn througout Yeah, Right!’s newest collection. Of course, they utilize artisans and their detailed skills in the designs, but along with them are layering techniques, cache-couer (kimono-like wrap), and grandma-chic paired with an hint of Japanese kamigata (hairstyle).

Yeah’s Right’s focus on natural fibers is part of Japan’s culture of comfort-dressing.  The knits are heavy in detail but light in touch. That quilted comforter design could be considered an evolution to the well-embraced Pajama look loved by everyone who dares to go there.

In my opinion, this Yeah Right AW 2015 collection is their best to date. The brand has been humming along just under the radar, but manages to command attention with their arresting visuals. This one is just a vestibule to a trove of ideas they’ve put out- here are some jabs at irony from one of their first collections. So, should you watch this brand? Do bears not just want to be comfortable when they do their business in the woods? Yeah.

PS: Speaking of “light”, check out the fluidity in gender in the looks below!

http://www.yeahright.jp/

yeah right AW 2015

yeah right AW 2015 lookbook tokyo

yeah right AW 2015 lookbook tokyo

yeah right AW 2015 lookbook tokyo

yeah right AW 2015 lookbook tokyo

yeah right AW 2015 lookbook tokyo

yeah right AW 2015 lookbook tokyo

yeah right AW 2015 lookbook tokyo

yeah right AW 2015 lookbook tokyo

yeah right AW 2015 lookbook tokyo] yeah right AW 2015 lookbook tokyo yeah right AW 2015 lookbook tokyo

yeah right!! AW 2015 lookbook tokyo

yeah right!! AW 2015 lookbook tokyo

yeah right!! AW 2015 lookbook tokyo

 

Misha Janette
Natsumi Yasuoka

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