何What For？何ピエールバルマンとステラルーナ？何レトロWong Kar Wai的なデザイナーズ宿？一体何よ、上海？！
The Paramount, Shanghai パラマウントシアター、上海
It all started with an Instagram. I was wearing a pair of “What For?” shoes in a snapshot from Tokyo Fashion Week, and the head of PR there saw it. “Why don’t you come to Shanghai for our event next week?”
And I was off! “What For” is the younger sister line to Stella Luna, the wildly popular shoe line in China and Asia with a staggering number of something like 200 stores…. *_* And one in Paris, too. The crew in Shanghai was holding a “retro-modern” pop-up shop to celebrate a collaboration with big HK-based accessory brand Daydream Nation. I went in and dressed up the store with Plumb wigs and Tokone tights to add some neon funk. I did interviews with Chinese Youtubes Tudou and Youku on shoe trends and even talked about my 2.5 Dimension personal style. We then snapped “vintage” purikura and munched on macarons for a day well filled.
Cute metallic tweed pumps! こメタリックツイードパンプスもかわいい★
So I extended my trip and was going to spend the weekend working from some of the cute coffee shops in the French Concession when I woke up the next day to a message: “SOS! We have a VOGUE China fashion show tomorrow at the mall! Can you help style for Stella Luna and Pierre Balmain?”
Oh!! Weekend plans foiled, but I enjoy having a purpose to be somewhere SO much better! A day off? Huh?
So after a faboo lunch with the VOGUE China editors, Stella Luna group PR head Anna and I went shopping— and we pulled off the VOGUE China x Stella Luna and Pierre Balmain show the following day with aplomb! The show was held at Grand Gateway mall which is rival to Plaza 66 in terms of swankiness. The malls are constantly holding PR events such as this, I bet it’s hard to keep up…(and if you have store there you better comply with all the events lest the mall move your store to a space in the back..no joke!).
Anna looking like a doll in Plumb! I`m wearing my new What for shoes that match my Fangophilia ear cuff.
Skirt is Wonderanatomie, Jacket is Beautiful People. Glasses by Moo Eyewear
Inbetween all of this, I managed to see the city a bit. I love, love, love Shanghai thanks to its crazy mix of uber-futurism and old-world art deco architecture. Speaking of art deco, I stayed at a hotel called Casa Serena right across the street from Xintiandi that was like something straight out of a Wong Kar Wai film. So Chinese noir! And it’s a boutique hotel with two hip restaurants, a spa and was NOT that expensive. I booked through agoda.com and got an amazing deal.
iPhone dock! iPhoneドックもあって、超モダン
The nightlife in Shanghai is extremely varied… one night I was above the world in fancy places like Bar Rouge, Mint, Muse, Unico etc, and the next I was at local artist and hipster joint Arcade and The Shelter. The latter is one of the dirtiest, darkest, dank and COOLEST clubs I have been to. It’s literally “underground” and just a huge concrete bomb shelter(?) room covered in graffiti. You wouldn’t really see it though because the only lights in there emanate from the bar on the far side of the room. The music was HYPER and people were dancing like they meant it. It was great to just go wild.
Here I was with Sonja, owner of “Alter” and Masha Ma at Unico. Masha Ma is like the TOP designer in China, and on the Paris Fashion Week schedule. She was actually very very cool and humble. And the 3 of us drank that whole flute!
ここでは、Alterというお店のオーナー、友人のSonjaとMasha Maというデザイナーと３人とめちゃ呑みした。実はMasha Maはチャイナでトップなデザイナーの一人で、パリコレのオフィシャルでショーを開催してる。でも楽しくて、謙虚あって、ファンになりました★
The deep tunnel leading to The Shelter
I actually happened to be in Shanghai during their Fashion Week. And we in Tokyo thought we had some problems…. well. Let’s just say that most fashion people don’t even really acknowledge it, and complain about lack of organization and attendance and The Government messing up the image (hey! This all sounds like Deja Vu). The tents are set up in Xintiandi.
I actually saw one show off-schedule, La Chambre Miniature. They actually served us wine and champagne. Fashion! I like the minimalistic structured lines and sequin series.
Above: VOGUE China stylist Yi and Sonja, and Sonja’s shop Alter below. She’s going to be expanding to a 2nd shop and cafe later this year! Go girl~
Every brand seems to be available in Shanghai..but I wanted underground! Where could I find some REALLY good local fashion? I think I finally found the spot: Dong Liang!
It’s the name of a select shop that sells 3 floors of local indies designers in a cute cottage house and I was in love. I picked up a top and a cool collar here. They didn’t really want me to take photos inside, but then they asked me to take *my* photo so I insisted on a trade-off ;)
Looking forward to going back to Shanghai! But not in the summer. NOOOOOOO. No summer. Nope nope nope. +_+