腕時計といえば?何を思い出す?
…ロレックス?スポーツウォッチ? 今時はiWatch?ってとこかな。
なーんてみんなかなりマスキュリンだと思う。でも実は、まだ男性がポケットウォッチを持っていた時代に、女性用の時計として作られたのが腕時計だということを、知っていますか?
1899年、オメガが最初に女性をターゲットにした腕時計に着手した。その時代、女性が腕時計を身につける事はかなり贅沢な事だった。今となっては多くのデザインが存在するけれど、っやっぱりステータスを示す時計って憧れ!
先日ミーシャはミラノで、そんなオメガのイベントへお邪魔させて頂いた。そこでは、100以上もの女性用腕時計の展示を見て、フェミニストのファッションの歴史も少し学べた。そして、ニコールキッドマンをゲストに迎えたQ&Aもあって、その美しさにうっとり。
She who has time, has infinite power.
Think quick; what are the first three things you think of with the words “wrist watch”?
Rolex. Sportswatch. iWatch.
One of those answers *should* be “women”. The wristwatch was actually first invented as a way for women to tell time when only men wore pocket watches. It was watch brand Omega that marketed the first wristwatch to women around 1899, back when it was seen as gauche for women to pay attention to such trivial things as “time”. Now, we have had hundreds and thousands of elegant designs that look beyond gender, but for all purposes concerned, this event was a celebration of women’s watches AND the myriad women who wear them.
Last week, I was in Milan to witness over a hundred years of women’s watch designs, and learned a little bit of this feminist piece of fashion history along the way. There were dazzling designs, a brilliant gala, and a riveting Q&A with Nicole Kidman.