Best Japanese Brands 2016 | 最強日本ブランド 2016年保存版

“普通”の中の”普通”でない女子の為にデザインするジェニーファックス。 Jenny Fax is not for normal girls. FW 2016



Taiwan born, Belgian-trained and Tokyo-based fashion brand Jenny Fax is one of the most unique labels in a Tokyo bathtub already brimming with eclectic personalities. Recently, the designer (born Jen-Fang Shueh) had her first fashion show in her home country of Taiwan. Although she hired “normal” local girls for the show, and held it in a “normal” Taiwanese diner, Jenny Fax is anything but normal, and neither are the girls who wear her clothes going about their “normal” days.


Tokyo Brands | 東京ファッション Tokyo Fashion Week SS 2015

Jenny Fax goes child funeral…chic. 2015 SS Tokyo. 喪服ガール降臨。ジェニーファックス2015年春夏



The Jenny Fax 2015 SS show was ensconced in the depths of a car park in St. Nowheres-ville in Tokyo, a runway of cold concrete in every direction. In the middle there was a platform decorated in Taiwanese cash, newspapers, junk mail, packages and stones. When it was time to start, smoke filled the room, disorienting the guests and distorting the space. This was the setting for Jenny Fax’s newest collection, titled “Negative”. In some places, “death” even took over as the concept du jour.

When someone dies in Taiwan, it is customary to burn cash so that the spirit doesn’t run into trouble in the afterlife. So this is where Jen got the idea to gussy up her models in well-“moneyed” accessories. And this is just the beginning of the end….

ショーは地下倉庫のような場所で行われた。360度コンクリートに囲まれた箱のような空間の中央に設置された台には台湾の紙幣やチラシのようなもの、パッケージや石などが飾られている。時間になるとスモークがたかれ、異様な空気につつまれたショーが始まった。そんな2015年春夏のJenny Faxのテーマは”ネガティブ”。特に、”死”にフューチャーしている。