(continued, 3F-4F) We’re taking a bottom-to-top, inside-out tour of possibly the best store in the world, Dover Street Market Ginza in Tokyo. If you’re unfamiliar with the shop, you might want to start with the digest version I’ve written here for ANA, for the uninitiated (in English). See the artwork, the exclusives, and why it’s the world’s ultimate shopping destination. So settle in and slowly suck on the eye candy. 1F-2F is here and5F-rooftop is here
We’re taking an over-the-top extreme tour of possibly the best store in the world, Dover Street Market Ginza in Tokyo. If you’re looking for something casual, you’re on the wrong continent, bub. But you can get a much easier-to-digest version I’ve written here for ANA, for the uninitiated (in English). You might want to start there first. However, if you wanted a total bottom to top look at what DSM is offering, the artwork, the exclusives, and why it’s the ultimate shopping destination, then settle in and slowly suck on the eye candy.
Black is the city girl’s uniform. The newest label from Comme des Garcons, NOIR by Kei Ninomiya, is the perfect engineer for a modern urban wardrobe. The architectural details here are provoking but not overbearing; they’re ready to provide forgiving armor for the daily grind. But black doesn’t mean boring.
You see, women who wear black lead the most colorful lives….
『黒』は都会に住む女性のユニフォーム。黒を前提にした「NOIR by Kei Ninomiya」はコムデギャルソン発若手ブランド。これなら、シティガールのワードローブをサポートする最適なパトナーのではないか。…この構築的なディテールをソフトに落とされたことで、日常におけるバトルの甲冑になってくれると同時に着心地のよさをキープ。でも『黒』ばかりって、けして面白いわけじゃない…っけ？いや、違う。 だって、黒を着る女性はカラフルな人生を送ってるから。
YOHO is the primo fashion and culture magazine for discerning Chinese in their 20s. When I was given the column, my idea was to go to some of Tokyo’s best shops loved by the street fashion aristocracy and talk to the cool girls and boys there about their style. In Japan, it is not unusual for a shop sales person to become a mini celebrity, with some of them being singled out and given their own brand. In the street scene, these people are the heroes, the leaders, and the are having fun and experimenting with style-here’s a look at them and their shops.
CANDY may perhaps be the most seminal street wear shop in Shibuya now, but lest we forget; it had far more humble beginnings in Shinjuku’s Ni-chome district as a black sheep of the retail scene before it’s current uber success. CANDY, you’ve come a long way, baby. And so have some of it’s coolest employees like Yana-kun (Shogo) who has become the face of the shop and also runs many of its most conceptual events and collaborations that the store has become known for and including Detto K who YOHO picked up here. He not only runs the register but is also designing a few pieces now that you may spot if you come into the shop…look for the spazzy hand-painted leather jackets. They are not to be missed!
*Tellme about some cool things that have happened while you worked here. → The Michael Jackson This is It costume designer has come in a few times. → A lot of the western music artists I love and play in the shop end up coming in to shop and we get to hang out. [ed. recently RIHANNA was in there]
*(裏話)お店で起きたハプニング、楽しいこと、面白いことを教えてください！ →1.MICHAEL JACKSON-THIS IS ITのコスチュームデザイナーが何回も来た →2.好きな海外アーティストの曲を店でかけていたら本人が来て仲良くなった (最近はリーアナも！）
*So let’s say you’re being abducted by UFO’s and you can take with you one thing from the shop into space. What would you bring? → This ALEX MATTSSON leather jacket. It lights up green which is pretty spacey so I would fit right in.
I am more of a no pain no gain type when it comes to the coolest fashion, but I could see why the slouchy look is so popular here….it’s pretty damn comfortable! The sweater I wore is by a Japanese designer called ONDEV.
Neon pink paint “drips” cover the ceiling, much like the shop’s logo that seems to be melting from it’s own ranking on the city’s HOT meter. The clothes are a mix of Tokyo punk, cyber, street, cute and cartoon-something for the whole Shibuya-indigenous family.It also carries some of Tokyo’s most iconic non-icon underground stable erratic brands we’ve grown to love, like Balmung, Runurunu, SHINe, and more every season.
And while the shop may be in the more commercial district of Shibuya now, I hear the alley it’s on can sometimes get a bit gritty… so you know, it’s keeping it’s street cred in check. See it at FakeTokyo.com