Tokyo Brands SS 2017 | 2017春夏の東京ブランド

肩の力が抜けたアフリカンスポーティ SS 2017アカネウツノミヤ 。Akane Utsunomiya transports us to a sporty Africa for SS 2017.

akane utsunomiya 2017ss collection




For a certain generation of Japanese, a “trip abroad” very certainly meant a jaunt to New York, Paris, or some other big-name city. The main goal for a vacation to these glitzy locations was for one thing; shopping. At that time, shopping abroad was undoubtedly cheaper than shopping at home, and tasting the local cuisine was the epitome of jet set modernity. You can certainly relate to the tourists in Tokyo who are going through the same joys of discovery.

But as for the reasons we travel now? Of course for the fashion fans among us we love to shop, but more than that, it’s about experiences. So then the popular locales go beyond the US or Europe, reaching to far flung places like the depths of Asia or Africa. In fact, with the rise of SNS and the thrill that comes with posting such vacay photos online, it becomes a source of pride showing places that are beyond the norm. (PSA: don’t mess up the flora and fauna mmkay?).

For rising star Akane Utsunomiya’s SS 2017 collection, she took inspiration from an African adventure. Although actually traveling abroad is the most ideal option, putting on an outfit and daydreaming about it is a fashion fan’s own idea of a thrill.

akane utsunomiya 2017ss collection

Japanese Brands SS 2016春夏の東京コレクション

アカネウツノミヤ 2016ss 忘れたくない”おしゃれ”への憧れ。Those funny things adults call “fashion”. Akane Utsunomiya 2016 SS.

akane utsunomiya 2016 ss collection





あなたはまだ覚えてる? そして今の自分を見つめてみて。

My mother was a true blue clothes horse (let’s call her a pony, “horse” sounds terrible). Her closet spilled out of the one my mother and father shared into half of my brother’s, and then into half of mine. She came of working age in the 80s, so there were lots of colorful patterned collar shirts and “power” blazers in which she would remove the shoulder pads (they’re “icky”, she’d say. Progressive!!). As a child, I remember trying them on, swimming in their long sleeves. I wondered if there ever would be a day I`d understand this kind of fashion, or ever figure out how to wear it without giggling. Being a little girl trying on mature clothes is always a strange, magical experience…one that we easily forget. I was reminded of this while scrolling through the Akane Utsunomiya Spring 2016 catalog.

akane utsunomiya 2016 ss collection