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Tokyo Brands SS 2017 | 2017春夏の東京ブランド

肩の力が抜けたアフリカンスポーティ SS 2017アカネウツノミヤ 。Akane Utsunomiya transports us to a sporty Africa for SS 2017.

akane utsunomiya 2017ss collection

旅行。といえば”パリ”や”ニューヨーク”などの大都市へ日本人がこぞって飛んでいた時代があった。それは、旅の目的が”買い物”だったからだ。日本で手に入らないものや、日本より安く買えるものを手に入れ、おいしいご飯を食べて…ちょうど今日本に来ている爆買い旅行客のような感じだったと想像できる。

今はどうだろう?もちろん、買い物が旅の目的のひとつであることは確かだけど、”経験”を求めている人もとても増えたと思う。その結果、ヨーロッパやアメリカに加え、アジアやアフリカなどの観光地も人気が出てきている。その土地の文化や歴史を見て感じて、写真に撮ってSNSにアップする。そんな旅行の楽しみ方が定着したのだ。

最近メキメキ成長中のAkaneUtsunomiyaは、アフリカをテーマに2017ssコレクションを展開した。海外へ行って、遺跡の写真を撮る休日もいいけど、さわやかな春夏コレクションを見て来年の春何を着ようかな〜なんて妄想する休日も、ファッションファンには大切な時間!

For a certain generation of Japanese, a “trip abroad” very certainly meant a jaunt to New York, Paris, or some other big-name city. The main goal for a vacation to these glitzy locations was for one thing; shopping. At that time, shopping abroad was undoubtedly cheaper than shopping at home, and tasting the local cuisine was the epitome of jet set modernity. You can certainly relate to the tourists in Tokyo who are going through the same joys of discovery.

But as for the reasons we travel now? Of course for the fashion fans among us we love to shop, but more than that, it’s about experiences. So then the popular locales go beyond the US or Europe, reaching to far flung places like the depths of Asia or Africa. In fact, with the rise of SNS and the thrill that comes with posting such vacay photos online, it becomes a source of pride showing places that are beyond the norm. (PSA: don’t mess up the flora and fauna mmkay?).

For rising star Akane Utsunomiya’s SS 2017 collection, she took inspiration from an African adventure. Although actually traveling abroad is the most ideal option, putting on an outfit and daydreaming about it is a fashion fan’s own idea of a thrill.

akane utsunomiya 2017ss collection

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Japanese Brands SS 2016春夏の東京コレクション

アカネウツノミヤ 2016ss 忘れたくない”おしゃれ”への憧れ。Those funny things adults call “fashion”. Akane Utsunomiya 2016 SS.

akane utsunomiya 2016 ss collection

子供の頃、お母さんのワードローブからこっそりあれやこれやと引っ張りだしてきては

ひとつひとつ袖通して、ボタンを閉めて、足を通して、ファスナーを閉めて…

大人のコーデって、なんかちょっとファニーで不思議な組み合わせになるんだな、なんて笑って。

いつか、私もこんな服を着る日がくるかな?女の子なら一度は味わった事があるあの感じ。

あなたはまだ覚えてる? そして今の自分を見つめてみて。

My mother was a true blue clothes horse (let’s call her a pony, “horse” sounds terrible). Her closet spilled out of the one my mother and father shared into half of my brother’s, and then into half of mine. She came of working age in the 80s, so there were lots of colorful patterned collar shirts and “power” blazers in which she would remove the shoulder pads (they’re “icky”, she’d say. Progressive!!). As a child, I remember trying them on, swimming in their long sleeves. I wondered if there ever would be a day I`d understand this kind of fashion, or ever figure out how to wear it without giggling. Being a little girl trying on mature clothes is always a strange, magical experience…one that we easily forget. I was reminded of this while scrolling through the Akane Utsunomiya Spring 2016 catalog.

akane utsunomiya 2016 ss collection