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The city is a tough place, relentless in its aggression, challenges, and pace of change. It’s survival of the fittest out there, and if you can’t keep up then you’ve no chance. And when it comes down to the wire, the last layer of protection from the city that you’ll have is what you’ve got on your body. So what’s your armor gonna be?

都会を代表するもの。めまぐるしい変化。変化を取り入れられなければ、都会ではサバイバルできない。この果て、最後に身を守るのが服だったらどんな甲冑を選ぶの?そこでサバイバルモード「On Air」がFinal Home から誕生。

 

 

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The “On Air” series from Final Home is a functional collection developed so the wearer can adapt to change as quickly as the air does. The pieces come in parts, meant to be put together in a myriad of ways, symbolizing change as much as literally being able to wear it. While “designer activewear” is gaining speed, perhaps the next level will be “survivor activewear”? We modern society city-dwellers will take all the assistance we can get.
“Final Home” is designed by Kosuke Tsumura, a genius in his own right who named his under the concept of “when your house is gone, only the clothes on your back are left to protect you”. Every bit of his collections are stylish yet practical, with built-in “survival-ready” elements Tsumura develops. But while that may conjure up images of Hazmat-ready gear, it’s still just in the name of fashion. Survival of the most stylish, baby.
Final Homeのデザイナー、津村耕佑は、空気をまとうように、変化を着ることができる服、「on air」をリリースした。パラバラなパーツを着る人が組み合わせ、変化を着ることができる。これこそ都会のサバイバルウエア。最近「アクティブ系モード」が流行る中、次のステップは「サバイバル系モード」のでは?都会はけして優しい環境じゃないので、ファッショナブルにサバイバルできるウエア、なんて歓迎。

Final Home、最後の家、と名付けられたブランド自体もユニークなコンセプトをもつ。それは、「人間を最後に守れるのは服。」というもの。彼は非常事態においてデザイナーとして提供できるデザインを生み出している。新たなファッショナブルなサバイバルウエアの登場に期待!

FINAL HOME online

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LEARN MORE | 関連記事も読みましょう!

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-Misha Janette
Asst edits Karen Shimada

on air video (full ver.)
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Credits
Art director: Naonori Yago http://www.naonoriyago.com/
Graphic design: Naonori Yago
Director: TAKCOM http://www.takafumitsuchiya.com
CGI: Kazumasa Kimura (takcomstudio), TAKCOM
CGI assistant: Motonori Suzuki
Sound design: Himuro Yoshiteru
FINAL HOME team
Designer/Director: Kosuke Tsumura
Assistant Designer: Shinichi Suda
Press/Manager: Ayumi Shimamura

Copyright© FINAL HOME All rights reserved.

 

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