model wears NONtokyo 2015 AW Tokyo collection

スポーティトレンドが定着しますます加速するここ最近、Twitterのタイムラインにはスポーティの代名詞のような”スニーカー”に関するニュースが毎日いくつも流れてくる。

「◯◯がファッションブランドとコラボ!」とか、「大人気の〇〇復刻版が登場!」とか。

スポーティーモードに慣れ、飽きてきて新鮮さに欠けるなーなんて思いはじめたファッショニスタもちらほらいるかもしれない。それなら、NON TOKYOはそんなマンネリ化にがつんと一撃を与えてくれると思う!

大人なラグジュアリーっぽいスポーティストリートスタイルを提案し続けるこのブランドの向こうにはまだまだたくさんの可能性が広がっている。

Non Tokyo is is the newest brand to be born from the designer-meets-sportswear trend that permeates the current fashion scene. And even though it’s brand-spanking new, with only two seasons to speak of, the Non Tokyo 2015 AW collection is more than good enough to shout out to.

You probably didn’t hear it here first, but I`m just going to reiterate it; the defining fashion of our decade (actually for more than 10 years now) is designer sportswear. While rap artists in jerseys kicked it off in the 80s, it wasn’t until Adidas teamed up with Yohji Yamamoto in 2003 for Y3 that sportswear and edgy designs would make for a long-lasting marriage. Now, every sportswear brand on the planet has hooked up with high-fashion designers and it’s not going to stop anytime soon. On the other end of the spectrum we have brands born in the 2000s that begin with this aesthetic as their raison d’etre. NonTokyo is one such brand, and it’s so on-point with what’s happening in the fashion culture that I think everyone should take a look at it.

2015秋冬コレクションは特にスタイリングもハイセンス!スニーカーとヒールを匠に使い分けたり、靴下や帽子などのアイテムを組み込んだスポーティ加減が絶妙。
スウェットやデニムなどはストリートでも人気のカジュアルな素材だけど、もこもこ・ふわふわ・ひらひら・てろてろ、いろいろな異素材が違和感という変化をもたらしみごとに調和した、バランスの良いコレクションだと思う。

この、スポーティMIXスタイルは計算し尽くされたものなのか?それとも彼女の生まれ持ったセンスなのか?今後、nontokyoが表現する大人ストリートも目が離せない!

Non Tokyo Instagramをフォロー、 Non Tokyo Facebookをフォロー
Non Tokyo取り扱い店舗をチェック(Gusucumaのセレクトをお勧めします)

For the Non Tokyo 2015 AW collection,  there’s ample volume, luxury fabrics, and little design twists that show it’s not phoning it in when it comes to “sporty” style. We want to be comfortable, but we don’t want boring, amiright?? It’ s been awhile since I’ve looked at a collection and just said “yes, please!” to every piece. But unfortunately, as it comes with new brands, it’s still a bit difficult to get ones hands on in the big city. Yes, new brands tend to make a splash in the countryside before Tokyo shops pick up on it. In any case, if you dig what they’ve got then maybe follow them on Instagram or Facebook, and check out the stockists for somewhere near you (I recommend Gusucuma for now, when in Tokyo).

NON TOKYO 2015-16 Autumn Winter:

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

model wears NON tokyo 2015 AW Tokyo collection

 

Misha Janette
Natsumi Yasuoka