The Omotesando promenade is like NYC’s Madison Avenue; it’s luxe, expensive, and glitters with glitz. And unlike the NY counterpart it is short with just a 10-minute walk from one end to the other. So if a luxury brand has a spot here, there’s really isn’t much one can do to “grade up”. Except that is, when a brand new building opens affording buzz and newer digs. This is the case with Emporio Armani which just opened in the new Omotesando OAK building (formerly the Hanae Mori Building) jut next door to its old location. Here, they got two floors plus a *cafe* in the back.
The opening was completely packed with revelers, like there hadn’t been such a big party in a month ..oh, that’s right, there wasn’t! They had DJ Mystery Jets on the mens floor upstairs and on the main floor it was all about upcoming superstar duo Say Lou Lou who rocked the “Armani Suit” in a youthful, pixie way while performing. It was a really great crowd, with venerable veteran editors, young street kids, club kids, celebs, fun drunkies and a load of cameras all mixing through the store.
All photos by MAMI TANABE for TfD
エレグロHat: Tiara by Tracy Dizon
dress: vintage sweater/shoes: Iron Fist necklace: ab-normal wristband:KiNG
I`m pretty stoked about the cafe! Aside from Montoak on the other end, there really isn’t a “the” place to go for coffee on Omotesando. Maybe this will be the new hangout spot? Being Italian, you can expect some good espresso (and they sell chocolates too). So meet me next at Armani?