True story; just last week I ate a McDonald’s cheeseburger and fries for the first time in 8 years. Hot damn, I call that being on the &%$#”! TIP! It was delicious and warm and didn’t make me sick like I expected. You’d think there would be more food establishments open in New York at 3am, but when it’s snowing, cold, and you’re probably a lot drunker than you think you are, the Chinatown McDonald’s seems like a pretty fucking good idea. A situation like that is definitely where LA-based designer Jeremy Scott, debuting his first collection as head of Mochino, got his inspiration from. Face it now: Junk culture is in, and it’s probably going to cost you more than a super size meal…and this ain’t the Cheap & Chic line…
Junk culture has seeped into high fashion like cheese fondue on your fork, and Jeremy is definitely one of the four horsemen that has brought about this apocalypse. Just kidding; I am thoroughly enjoying the show. I myself bought a hamburger bangle set from Tokyo brand Facetasm for this season and can’t wait to rock that ish. Don’t forget the amazing junky diner photoshoot from VOGUE last year, too.
This debut collection follows after a deafening buzz-making pre-collection which featured quilted bags made of leather motorcycle jackets (also featured in the show) . The McDonald’s-inspired uniforms and paraphenalia were the openers while it closed with retro crackers, froot loops and cheetohs prints fashioned into 90s evening gowns. The middle was filled out with logo mania, which is probably going to be the hottest items from the collection. Wearing ostentatious logos with abandon is “ok” this season (DKNY, CK and now Moschino say it’s OK). Jeremy is pre-empting any scrunched up noses with a shirt that reads “I can’t speak Italian but I speak MOSCHINO”
I visited the Moschino shop in NY’s Meatpacking district and was taken aback at how….matronly and motherly it came off. Even the customers in there were….questionable. “I wear my dad’s clothes,” one woman bragged before we jetted out of there. The whole thing was questionable. A revamp of this brand, a la KENZO, is definitely what Moschino needs. If you can’t run out for new Moschino goods, then grab a vintage belt or bag from QOO in Omotesando. They have you covered.
MY FAVORITE KIND OF HAPPY MEAL