It was a dark and rainy night in Paris…. isn’t it always! But all was to be for the better, and a little bit of rain is no match for a storm of editors, fans and friends from seeing the Limi Feu 2013 SS collection during Paris Fashion Week in October. It was my first visit to the collections during fashion week, and Limi Yamamoto was one designer I NEEDED to see. This season she eschewed the fashion show format for the first time since getting on the Paris FW schedule and instead opted for an intimate exhibition/presentation setting.
She and her diligent PR staff were all apologetic about it-and many fashion people are split as to which is a better way to present fashion collections (editors tend to favor intimate presentations while the media/consumers go for the OOMPH associated with a show) …but I think having an intimate setting in which for Limi to show her newest designs was in a way a step up from a show…next level, even. If an editor drops by an exhibit to actually sweep through an entire collection then I see it is highly likely they will remember the designs (it’s about touching; just like how you are more likely to purchase an item if you try an item on versus not).
The exhibit was held in a beautiful, large room with all of the pieces in view. People munched on desserts and sipped champagne while watching a few models mill about in outfits chosen by editors or buyers to try. I was able to try on a few pieces myself and walk the room….wobbling around in the too-large shoes. I am traditionally a heels-only girl but lately even the LF “boyish” flats and platforms are starting to look attractive.
Limi looked nervous as she answered interview questions, which is totally normal…if a designer ISN’T nervous then I will have doubts that they designed a single piece themselves. She’s very lucky because even though her father is Yohji Yamamoto and she often struggled to remove herself from that shadow while still having a natural inclination to his similar aesthetic, the media and press do look at her collections as a separate brand and been warmly receptive since the beginning.
This collection is finally hitting store racks and I`m sure most of them are going to be in stock (if not all already) right now, so check them out! For all you bad-ass, cool chicks out there.
Also, I hear that tyesterday was Limi’s birthday! What a coincidence! A happy birthday to you Limi, and good luck on your next collection (showing in two weeks!!)