“Style is knowing who you are, what you want to say, and not giving a damn.” Gore Vidal (1925 – 2012)via Franca Sozzani
I knew about Lady Gaga’s perfume to come out, “Fame”, but I wasn’t aware it was on sale for the first time in the WORLD in Harajuku! A pop-up shop for one month “HAUS LABORATORIES” opened this morning in the new Tokyu Plaza Omohara building, and to celebrate the first sale, I was invited to be one of the first customers!
And although I am quite confident in my own personal style, I didn’t feel like I could cover the entire range of cool Harajuku fashion alone so I called some of my own local fashion icon friends and we went there representing our mad-ass , bad-ass, rad-ass selves and to get our perfumery on with the cosplaying and printed effigies of Lady Gaga. We were Sioux, Leo Candycane, Madoka Gwns, Momo and Shunsuke.
Over 300 fans lined up since 9:30pm the night before, just to be one of the first to get their hands on the “FAME” perfume.
The futuristic-gothic-styled FAME bottle and ad campaign featuring Lady Gaga.
The Lady Gaga Haus Laboratoris is also styled like a gothic mad-hat perfumery.
このポップアップストア”Lady Gaga Haus Laboratoris“ の内装も今回のデザインに合わせてゴシックなムードで統一されて
The gang, from left: Sioux, Momo, Moi, Madoka, Shunsuke, and Leo pictured with the Coty Fragrance team.
Momo was actually the first person in the entire WORLD to buy the perfume… she was totally inundated with interviews about it, and it’s a good thing she was rocking an awesome Indian gold necklace and Mary Katrantzou lampshade dress.
Leo Cadycane in his own design, and Madoka in victory roll hair and massive(ly) awesome earrings also by Leo.
Was that pod-egg-shaped soap??
The smell itself is actually something I liked..I was surprised! It’s kind of a spicy, sweet smell. Definitely not musky, and it’s very light. Also, it’s very “Gaga” of her to make the liquid black and have it turn transparent in the air… always putting on a performance!
Sioux chan was wearing Runurunu, for which she has modeled for the past 3 seasons.
Shunsuke already had the brilliant idea to turn the perfume cap into a bracelet. You saw it here first!
Oh yes, let’s talk about this hot mess. I LOVE this dress! It was designed by a high school student who teamed up with a Bunka Fashion College student for the High School Fashion Awards contest of which I was a judge last week. This one was chosen as the winner-I was smitten! So instead of getting packed up and shipped home, I wanted to see if it could hold up (no pun intended) for an event. It’s a voluminous character with a 3D eye made of silicone and beads. I had to hold this fella’s hand the entire time. It was one of the easiest pieces of clothing I’ve ever worn! And the matching gold armband is brilliant!
Um, we usually look like this at any given time anyway, so when we were done with the event, we sipped on “black” mojitos on the Omohara terrace as-is.
My hair is fake, but Sioux’s fiery hair is REAL. ♥ it.
All of us wearing tattoo tights, the most popular thing since purikura in Tokyo. Momo works at Avantgarde which is where mine and her Virgin Mary tights come from. Sioux has her own tights brand, Vive Vagina which she’s wearing here top left (I was going to wear mine today until i realized she’d definitely be wearing hers…)
Oh and thanks to Yahoo! Japan news for putting this report up. I nearly fell out of my chair when I saw it… these macho guys who are repping the “Little Monsters” crawling all over Gaga in the ad campaign…^^;; I think they were instructed to be blase about it all? ^^;;
レディー・ガガ初プロデュース香水ショップが世界初オープン オリコン 8月1日(水)13時30分配信
世界の歌姫レディー・ガガが初プロデュースした香水『LADY GAGA FAME（レディー・ガガ フェイム）』が世界に先駆けて発売され、その期間限定ショップ『LADY GAGA HAUS LABORATORIS』が1日、東京・東急プラザ表参道原宿にオープンした。
LADY GAGA HAUS LABORITORIS is open for one month at Tokyu Plaza Omohara 3F in Harajuku.