Can death be fashionable? Can it be humorous? Can it be.. fashionable AND humorous??
How about gravestones that garden, or lounge under the palmtrees of a tropical paradise… Yes… gravestones. Aye, welcome to the world of Devastee, a brand that finds happiness ‘n charm in the darkest corners of humanity. Think of it as wearing your death on your sleeve, literally.
“It’s something that oftentimes needs explanation, ” said designers Ophelie Klere and Francois Alary, who were in Tokyo from France last week. “But Japan just `gets` us. Devastee doesn’t need to be explained here.”
Japan is usually a very conservative country, but sometimes it will be open and accepting of the strangest things (to Westerners anyway). In fact, the Japanese religions of Shinto and Buddhism don’t incorporate ghosts and big graves that we are used to in the west, so they are seen as cute and charming rather than dark and looming.
It doesn’t mean that they don’t do well outside of Asia… we all have a darkside to us, and if you’re like me you like to wear your mood.
The “Devastee Pour Museum” daily goods collabo is only available at Via Bus Stop museum, and that’s also where you’ll find the most Devastee in Japan. Don’t wait until you’re dead to check it out.
” Devastetee Pour Museum”のコラボ商品は日本では”Via Bus Stop museum”、ほぼここだけでお目にかかれるよ！ぐずぐずしてる場合じゃない！死ぬ前にはやくチェックすべし！Zozotownにて
I have been watching this brand for a while and tried to find their shop when I was in paris but it had moved (like a ghost, it always moves around). I was SO excited to hear they were collaborating with Via Bus Stop Museum in Daikanyama and would be in town for a mini fashion show and SS 2014 trunk show.
I picked up the “I Love Aoyama Cemetery” T-shirt, and even though it is a bit expensive, the humor here will knock everyone dead.
ミーシャは少し前からこのブランドに注目してて、パリにいた時ショップを探したんだけど、ちょうどショップが引っ越ししちゃってたー。(いっつもゴーストみたいに場所を点々と移動しちゃうの！) だから、今回Via Bus Stopとコラボすることと、２０１４SSのトランクショーをするという情報を聞いて個人的にすっっっごく楽しみにしてた！