Chanel AW 2014-15
Handbags. They’re a necessity, but they are possibly the most boring accessory in the history of luxury consumer culture. While new sizes and colors come out, since the beginning of time they have generally been the same shape (rectangle), the same material (leather) and, if you buy well enough, will last a lifetime anyway. Bags are an extremely important part of keeping luxury brands afloat- but you can only have so many leather rectangles, no? Well there is one kind of bag that is making us talk about things, and it is one of the largest trends of the late 00’s so far…. the “prop” bag.
2014-15 AW Grade-A Beef
So to spice things up, brands have gravitated toward our recent obsession of trashy, kitchsy and whimsical culture by putting “prop” bags on the runway. These are novelties, usually made to look like objects that shouldn’t be bags. Think of Olympia Le Tan’s now infamous clutches that look like retro hardback novels or even the McDonald’s Happy Meal bag by Jeremy Scott for Moschino that is ALREADY on the streets everywhere. Props are in, but a paperbag from the conbini isn’t good enough. No, ironically they still need to be designer, mes amies.
There is one king of the prop bag, and no doubt he has influenced the fashion set to accept a bit of kitsch in their wardrobe. That is Karl Lagerfeld of Chanel, who is the only person in the world who can make a Chinese take-out box look like a million bucks.
Chanel treats every season as a theme, and Karl obliges by creating “prop” bags to match the set design. Some of these were probably not even meant to go into production, but like the Hula Hoop beach bag which sparked its own meme last year, the internet craze for them put their existence into production. Oh internet, we cannot thank you enough.
Which one is your favorite? And watch out for grocery baskets to become the next bag craze.
AW 2014-15 supermarket sweep
2014 SS portfolio bag
2013 SS hula hoop beach bag
Infamous Lego clutch 2013 SS
Shopper bag SS 2009
Chanel No 5 2014 resort
Take-out please. Pre-fall 2010
Kokeshi doll clutch. Pre-fall 2010
2004 SS Cassette Chic
Dark Crystal AW 2012
2012 SS Clam up
2010 AW Ice, ice baby
2009 AW. Ughh, always need scissors to get these things open…
Gold bar 2006 SS
SS 2011 “Bible” clutch. I swear to tell the whole truth and nothing but the truth so help me God. I want all of these.
-Asst: Karen Shimada