Mintdesigns seems that it’s taking housewives as their style muses. Domestic life and its aesthetic is something that international fashion people don’t exactly tout around (aprons aren’t exactly in vogue…. yet….). But luckily this is a far more abstract interpretation of being at home. Bed sheet stripes, duvet frills, pajama suits, pillow clutches, and prints of a woman baking and a disembodied head of “everyone’s” jolly grandfather (the brand calls him “Mr. Mint”) made for a cozy spring summer Mintdesigns collection…
“Where are the avant-garde Japanese designers??”. If a foreign fashion editor isn’t looking for street-style, then they’re usually on the hunt for some wild forward-thinking brands a la Comme des Garcons, Yohji, Junya, Issey, etc. High-fashion avant-gardism tends to be celebrated in Europe with more grandeur than here at home, so it’s tough to find. But one brand that they might be interested to meet is SOMARTA, if they aren’t on the checklist already. This is one of the most highly technical, business-savvy and experimental brands of Japan today.
On the flipside, local customer will be surprised to see just how couture and crazy Somarta is at heart. Their off-the-rack clothing is high quality and casual, but not overwhelming in any way, so it would take research to see just what they are. To remind us all how far they have come in terms of artistic fashion, Somarta has an exhhibition on the 7th floor gallery space of Shibuya Seibu now called “Body Geneaology”. This is timely…get there by the 19th!
The human body has played a big part in Somarta designer Tamae Hirakwa’s ouvre… which is kind of a “duh” since this is fashion, but I`m not talking waists and ankles. If you’re into the beautiful, the weird, and the the little bit gross or surprising, then this is for you. See below…
I had an internal struggle on how to blog during Tokyo Fashion Week this season… do I do a short daily roundup on everything that happened? i.e. “Insider” bon mots like ‘Tilda Swinton crossed my path like a black cat and I am forever cursed because I`ll never come across someone so mesmerizing again…? And she isn’t as tall as I thought, but still PERFECT`?
..but babble is cumbersome to put together and even more to read, especially if you’re not actually here. So instead I`m just going to talk about the collections that tickled my fancy because that is why we are all here (ON THE PLANET), non?
Ok then, let’s start with Dresscamp! It’s like the Jean Paul Gaultier of Tokyo Fashion Week, always bringing the beauty of oddity to the runway. Except in designer Iwaya Toshikazu’s case, the oddity is in his clothes and not on the models (who all looked like cutie supermodel “it” girl Edie Campbell in pouts and pixie cuts).