Tokyo is one of the “busiest” cities in world, with work schedules easily stretching from morning until midnight. The 2015 SS Tokyo Fashion Week schedule followed in that vein, with some official shows starting at 10pm (and the final show of the week at midnight). Much to say, it was a busy week, and there was not a lot of respite to wander and discover new brands at the exhibitions. Luckily, there were a few brands showing just one level below the shows at Hikarie, and that’s where I ran into Doublet, an incredibly interesting menswear brand.
This “work schedule” mindset is why Japan consistently gives us some of the most amazing “daily wear” brands in the world. Clothes go from morning to night, thus “cocktail dresses” aren’t a very lucrative market. In menswear as well, casual clothing is given a lot of fancy accents and details to make it dressy.
As for Doublet, they take “daily wear” and reconceptualize it as “strange daily wear”. There are a lot of pieces that seem half finished, even though they are some of the best quality pieces I’ve seen. Contradictions like this are the basis for Doublet’s collections.