Category Archives: Tokyo Brands | 東京ファッション

From Tokyo to NYC: new concept brand George of Grand 東京からニューヨークへ、新コンセプトブランド 「George of Grand」

From Tokyo to NYC: new concept brand George of Grand 東京からニューヨークへ、新コンセプトブランド 「George of Grand」

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  Shoutout to my boy George, for the launch of his conceptual brand George of Grand. The label is a vehicle for collaborations with various artists that George meets in his travels and through his vast network as a PR maestro. Tokyo may have lost a son to New York City this year, but in続きはこちら|Read the rest here続きはこちら|Read the rest here

Collard shirt tabi socks by ERIMAKI SOX 2 ◎足に着るシャツ?靴下の常識を覆したERIMAKI SOX第2戦

Collard shirt tabi socks by ERIMAKI SOX 2 ◎足に着るシャツ?靴下の常識を覆したERIMAKI SOX第2戦

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Fix your collar. Close your buttons. Make your legs look sharp, my friends. These socks are are for putting the fun in “oxford” and the classic in “kitsch”. They’re sure to draw an eye gaze downward, but only for the best reasons. Shirts for your feet. Inspired by TABI socks. Get outta town, I am続きはこちら|Read the rest here続きはこちら|Read the rest here

Fashion competitions that you need to know and enter NOW ◎デザイナー目指す卵の応募すべきコンペを紹介

Fashion competitions that you need to know and enter NOW ◎デザイナー目指す卵の応募すべきコンペを紹介

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  自分のブランドをもつこと、それはすべてのデザイナーの夢。実現にはコネクション、顧客、お金が必要不可欠だけれど、これらを手に入れるのは、口で言うほど簡単なことじゃない。とくに若いデザイナーにとって投資家を見つけることは大きな壁になる。けれど、実はそんな夢に近づく機会がある…!? お金も手に入る…!? そう、それは ”デザインコンテスト”。可能な限り多くのコンテストに出場することがとても大事。この機会にクリエイターを目指すみなさんにぜひそれを知っていただきたい!! 今月は多くのコンテストが開かれ、たくさんのニュースがうまれている。私も注目していて、中には審査員をさせていただいたものもいくつか。私がひとつ言えることは、若手デザイナーにとって、コンペで結果を残すことはファッションショーをするよりも時に効果的だということ。どうしたら栄光を勝ち取れるか知りたい?お教えしましょう。でもその前にまず、なぜ出場するべきなのかお話します。 While it’s every designer’s dream to start their own brand, it takes connections, customers and money- easier said than done. Finding an investor is not always easy, especially if you’re young. But there is a place where opportunity and cash grow on trees..YES, really! That is at design contests.続きはこちら|Read the rest here続きはこちら|Read the rest here

High-tech On Air clothing changes at whims like the air ◎最新テクで空気のように変化を身にまとう「on air」が誕生

High-tech On Air clothing changes at whims like the air ◎最新テクで空気のように変化を身にまとう「on air」が誕生

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The city is a tough place, relentless in its aggression, challenges, and pace of change. It’s survival of the fittest out there, and if you can’t keep up then you’ve no chance. And when it comes down to the wire, the last layer of protection from the city that you’ll have is what you’ve got続きはこちら|Read the rest here続きはこちら|Read the rest here

kolor 2015ss. Sportswear never meant for Sports, so what? ◎キーワード:「スポーツができないスポーツゥエアだが何か?」カラー2015春夏

kolor 2015ss. Sportswear never meant for Sports, so what? ◎キーワード:「スポーツができないスポーツゥエアだが何か?」カラー2015春夏

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  The sporty trend has taken high-fashion by storm, and it’s designer Junichi Abe of Kolor’s turn to show his take on it. Ever since the oversized silhouettes of the 80s, has there been a trend to promulgate the collections for men and women such as this? Surely high fashion sportswear will top lists defining続きはこちら|Read the rest here続きはこちら|Read the rest here

Tsumori Chisato Czech-ing in minimalist. Pre-fall 2014 ◎ キーワード:「チェコ絵本の旅」ツモリチサトのプレフォール2014

Tsumori Chisato Czech-ing in minimalist. Pre-fall 2014 ◎ キーワード:「チェコ絵本の旅」ツモリチサトのプレフォール2014

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Tsumori Chisato’s world is one of endless travel, as seen through eyes of wonderment and adventure, like a child leafing through a picture book. Each page brings with it new characters (designs) and onto new territories drawn by her imagination. Where are we going to for pre-fall 2014? That would be the charming town of続きはこちら|Read the rest here続きはこちら|Read the rest here