Category Archives: Tokyo Brands | 東京ファッション

Ne-net 2015 SS Tokyo: an encyclopedia of tradtional Japan ネネット2015春夏の「和」百科事典

Ne-net 2015 SS Tokyo: an encyclopedia of tradtional Japan ネネット2015春夏の「和」百科事典

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  The theme for Ne-net’s 2015 spring summer show was “WA” (“Japanese”). Hmmm…. a Japan-themed collection in Japan? How….original? But Ne-Net has proved itself time and again to take the zeitgeist and make it definitely its own (last season it brilliantly interpreted manga, afterall). As the models came out one by one, me and every続きはこちら|Read the rest here続きはこちら|Read the rest here

Politely ostentatious. Geraldine debut collection 2015 SS 丁寧に一風変わった、Geraldine アクセサリーデビュー

Politely ostentatious. Geraldine debut collection 2015 SS 丁寧に一風変わった、Geraldine アクセサリーデビュー

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  One of the reasons I even started this blog was because I would stumble across amazing little brands in the alleys of Tokyo, or the creative people around me wold start a project that would turn into a full-fledged label (like Vive Vagina) and I wanted a place to extol it’s fabulousness. While I続きはこちら|Read the rest here続きはこちら|Read the rest here

Better than Jem: Sretsis 2015 SS Tokyo キラキラ80sパレード、スレトシス春夏2015

Better than Jem: Sretsis 2015 SS Tokyo キラキラ80sパレード、スレトシス春夏2015

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The world is a buzz about the Jem and the Holograms live movie, but if you want to get your fill of big-haired rollerskatin’ bad-ass rockers from another planet, you need only to look at the 2015 SS collection from Sretsis. There was enough here to provide costumes for its whole film…AND the sequels. Amidst続きはこちら|Read the rest here続きはこちら|Read the rest here

The nightmare by Alice Auaa 2015 spring summer Tokyo 闇を注ぐ悪夢を華やかに見せた アリスアウアア 2015春夏

The nightmare by Alice Auaa 2015 spring summer Tokyo 闇を注ぐ悪夢を華やかに見せた アリスアウアア 2015春夏

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I like Alice Auaa because it’s a necessary evil in the Tokyo Fashion Week schedule. “Evil” is twofold; one, because it is a ghastly dark and brooding couture gothic brand, and two, because it’s members-only decree and illusion of exclusion (supported by a family of fanatical fans) actually makes it the more interesting of the続きはこちら|Read the rest here続きはこちら|Read the rest here

mintdesigns’ domestic SS 2015 Tokyo ミントデザインズの2015年春夏で登場するMissミント

mintdesigns’ domestic SS 2015 Tokyo ミントデザインズの2015年春夏で登場するMissミント

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Mintdesigns seems that it’s taking housewives as their style muses. Domestic life and its aesthetic is something that international fashion people don’t exactly tout around (aprons aren’t exactly in vogue…. yet….). But luckily this is a far more abstract interpretation of being at home. Bed sheet stripes, duvet frills, pajama suits, pillow clutches, and prints続きはこちら|Read the rest here続きはこちら|Read the rest here

Deep inside the body with SOMARTA 2015 SS Tokyo ソマルタの深く追求した不思議な身体展、春夏2015コレクション

Deep inside the body with SOMARTA 2015 SS Tokyo ソマルタの深く追求した不思議な身体展、春夏2015コレクション

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  “Where are the avant-garde Japanese designers??”. If a foreign fashion editor isn’t looking for street-style, then they’re usually on the hunt for some wild forward-thinking brands a la Comme des Garcons, Yohji, Junya, Issey, etc. High-fashion avant-gardism tends to be celebrated in Europe with more grandeur than here at home, so it’s tough to続きはこちら|Read the rest here続きはこちら|Read the rest here