ブランドが溢れるほどある中で、成功するには独自性が不可欠。
女性の強さとか、日常を特別にとか、正直ちょっと聞き飽きたテーマやコンセプトが並ぶファッション界どけど、
そこに一撃かましてくれたのが今回紹介するクリーナ。
クリーナの独自性は”スカートしか作らない”こと。スカート専門のブランドなのだ。
The number of brands vying for our attention and dollars has frankly gotten out of hand. Some brands even resort to calling themselves “plain”, tryingt to grasp onto the safest middle-market possible while grabbing attention from the lowest denominator.
But for a fashion brand, having that one “centerpiece” is vital to surviving. It could be a concept, an avantgarde design ethos, or even a designer who himself can get the attention to his brand. No matter what it is, it BETTER be interesting.
So it doesn’t pain me at all to say, “Here’s another Japanese brand, take notice!”. Because it’s only care in the world is… skirts. Skirts, skirts, and more and more skirts.
Meet Cleana, and then meet it’s skirts.