I have put together a rather unique pop-up shop for Daimaru Shinsaibashi in Osaka, as they allowed me to experiment before they close down to renovate the Art-deco-era building. Over the course of 6 weeks, three groups of brands which represent the next generation of luxury fashion from Japan will be presenting an ample lineup of their newest collections and archives for sale.
We are now into the second of the three parts, on from Dec 16 to 30th. The theme is “Edge”
I have asked 5 brands who have a strong sense of self and stand out better for it: Christian Dada, Leonard Wong, Nocturne #22 In Ｃ Sharp Minor, Op. Posth., and accessories brand Flake. Please read about these special brands below and check out the store at the first floor of the grand Daimaru Shinsaibashi Department Store on the main Midosuji Road. (and don’t forget to check out the holiday windows I designed for them!)
わたしは東京ストリートファッションを誇らしく思っている。それは、この10年、自分のキャリアに欠かせないもので、沢山のことを教えてくれた。言わば、人生の一部。そして、ブルックリンの一角でひっそりと行われたショー。そこでは東京ストリートを引っ張る 10 のブランドが注目を浴びていた。わたしの前には素晴らしい光景が広がっていた。下に続くレポートで、東京ストリートカルチャーの多様性が少しでも伝わって欲しい！
Recently, a rather interesting milestone occurred. It may not be a game changer in the grand scheme of the fashion world, but it is something I am extremely proud of and it sure taught me more about my life’s work (which is Tokyo-based street-style) than anything in the past 10 years of my career. It was a teensy humble show in a corner of Brooklyn, which saw 10 totally different Tokyo underground street styles together on one runway. It was fantastic, and I hope you’ll go through it with me and see how varied the street culture of Tokyo really is.
The culture of women’s fashion varies across borders far and wide, but whether you’re a girl in Paris or Phuket there’s one thing we all need just the same: bras and underwear. But when it comes to the approach taken to designing and selling these delicates…. well THAT is where the divides are as vast as the oceans. I’ve already talked about “mote-kei” (pretty style) and how sex appeal is different in Japan. But just how different? From functional common sense to how they are showing off (or not) to the opposite sex…let’s check in with the upper echelons of Japanese lingerie this time to see.
It’s a tale as old as time…anyone with an interest in fashion and shopping for the latest luxury brand has had to come to terms with how much they’ve really got in their pocket to spend.
I’m always have to work for what I buy. So shopping in a big luxury brand’s shop has never been less than intimidating, and having sales staff judge you for how you look is a part of life in my home-country of the US and…. most parts in the world, frankly. But Japan is…different. As a nation with mostly middle-class shoppers, feeling judged against the rich patrons of the world is probably a fairly new phenomenon.
As such, a huge part of the population (mostly young people) is getting more and more turned off by luxury shopping in Japan. When a person is old enough they start caring about what sales people think of them less and less. But when young people are in their formidable late teens or early 20s, having a bad impression in designer shops is something very hard to turn around. And thus, cheaper stores with an easy-going atmosphere are thriving.
Here at TFD we asked some sales people at high-end stores about the current atmosphere of young shoppers in Tokyo, and what they think of them. Finally, we talked to a Japanese girl in her early 20s about how she feels shopping for designer and luxury shopping in Japan these days.
Ah, Omotesando. That lush promenade known for packing in the most luxurious shopping houses in the world. …at least it DID. Because if things keep on going the way they are, it might have a name-change soon, to… Dessert-sando (スイーツ参道). Omotesando and Harajuku dessert shops are making the area a Disneyland for those with a sweet-tooth.
(continued, 5F-6F) We’re taking a bottom-to-top, inside-out tour of possibly the best store in the world, Dover Street Market Ginza in Tokyo. If you’re unfamiliar with the shop, you might want to start with the digest version I’ve written here for ANA, for the uninitiated (in English). See the artwork, the exclusives, and why it’s the world’s ultimate shopping destination. So settle in and slowly suck on the eye candy. 1F-2F is here.3F-4F is here.
(continued, 3F-4F) We’re taking a bottom-to-top, inside-out tour of possibly the best store in the world, Dover Street Market Ginza in Tokyo. If you’re unfamiliar with the shop, you might want to start with the digest version I’ve written here for ANA, for the uninitiated (in English). See the artwork, the exclusives, and why it’s the world’s ultimate shopping destination. So settle in and slowly suck on the eye candy. 1F-2F is here and5F-rooftop is here
We’re taking an over-the-top extreme tour of possibly the best store in the world, Dover Street Market Ginza in Tokyo. If you’re looking for something casual, you’re on the wrong continent, bub. But you can get a much easier-to-digest version I’ve written here for ANA, for the uninitiated (in English). You might want to start there first. However, if you wanted a total bottom to top look at what DSM is offering, the artwork, the exclusives, and why it’s the ultimate shopping destination, then settle in and slowly suck on the eye candy.