Japanese Fashion culture | 日本のファッション文化 Magazines |ファッション誌 popular

モテ系がモテない?異性にアピールする、日本と西洋の違いをモテ系で探る。When sexy isn’t pretty. A culture shock in Japanese “Pretty” style fashion.

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There comes a tipping point, the “hump” as we’d say, when nothing in an adopted culture can really be all that surprising anymore. This is especially true in my experience working in fashion in Japan. I’ve seen my share of fashion with flair while living in Tokyo- the yamambas, cyber goth, shironuri and kigurumin, but they wouldn’t make me surprised. In fact, those are something I *expect* to see as someone interested in the subcultures.

But recently I was learning about a type of fashion that that honestly took me by surprise. I had never really cared to pay much attention to it, but when I did I was taken aback in a slow-simmer way. Kind of like hearing a country cover of a hip hop song that takes a few minutes to process. So what was this fashion that confuggled me? It’s *drum roll*

… “Mote-kei.”

Mote-kei (mo-tay-kay) is translated as Pretty-style but it literally means “attractive-style”. It is a way of dressing pretty, with a defined goal of catching or keeping a (Japanese) man/woman. Learning about mote-kei and just how penetrative its ideas for catching the opposite sex through clothing are really awakened in me a renewed urge to get to the bottom of something. Usually fashion is just fashion. But sometimes there is something more there. Luckily, I had the perfect opportunity to go head-to-head with it.  And you may find it curious as to what happened…


上載画像: above photo Source: ar Online. It reads, “7 rules to getting lovable hair. Rule 1: bangs. Rule 2: Curls…”
mote-kei-ar-2014-11“Mote-kei” magazine “ar”. A choice headline: “How to get a yummy face!”  Source: Amazon

Inspirations | インスピレーションの源 Magazines |ファッション誌 Tokyo Brands | 東京ファッション

The Best of Japanese Fashion Magazines, Feb 2014. ◎ 日本ファッション誌 2月号のベスト・オブ・ファッションストーリー表彰!


What is the top fashion editorial, in terms of quality, photography, uniqueness, impact, and style for February? And which magazine is it from? 


Fashion News | 最新情報 Magazines |ファッション誌

Stylist-cum-editor-in-chief Hissa Igarashi releases the 4th Issue of TWELV with Yoko Ono, Lake Bell, Gareth Pugh…,

NYC発ハイファッションマガジンTWELVの編集長をつとめるHISSA IGARASHIの第4号 “ミューズ”をリリース!ガレスピュー、ヨーコオノ等

Japanese stylist-cum-editor-in-chief Hissa Igarashi had to have some Tanuki-sized gonads; he uprooted from Tokyo to New York City, and amid a crashing print crisis, founded his own magazine TWELV and it’s now on its 4th issue and getting better.