There was a time I aspired to be a music video director, after seeing a behind-the-scenes documentary on Christina Aguilera’s video for “Fighter”. I rushed to the internet to learn how one might break into the business (know someone important) and even studied the lingo, like “treatment” (screen boards). For that video, the director was a woman named Floria Sigismondi and she had wild black hair and wore a leather motorcycle jacket and chunky boots..a boss with style.
Floria Sigismondi 本人
I think more than the idea of being a music video director, it was Floria’s worldview told through music videos that caught my attention. She got her start in the industry as a fashion photographer so there’s always an emphasis on fashion, dress and incredible costuming in every video. It’s a bit dark, twisted, beautiful and usually surprising….she was described as “unsympathetic” [to the viewer]. I think this fits.
She has gone on to produce an amazing number of videos for the world’s top artists including David Bowie’s newest single, Justin Timberlake, Sigur Ros, MUSE, Pink, The White Stripes, and Katy Perry.
She also JUST premiered a new short on NOWNESS.com for Lawrence Rothman called Montauk Fling check it out here
Her breakout video was probably “The Beautiful People” by Marilyn Manson, and it was so incredibly shocking yet stylish at the same time… watch that one and a selection of my favorites below to fill time on a lazy Sunday.
“The Beautiful People”, Marilyn Manson
“Fighter”, Christina Aguilera
MAC Hello Kitty Collection CM
Sigur Ros “Untitled”
Hailed as one of the most impactful MVs of all time
The White Stripes “Blue Orchid”
“Mirrors”, Justin Timberlake
“Anything Could Happen”, Ellie Goulding
You gotta watch til the end この作品は最後までみると意味がわかる
Wow, this one is pretty incredible to watch.
She also directed the “The Runaways” film
Asst editor: Yoshi Peter