Come rain, come post-modern cataclysm, nothing can keep an all-American girl from her beef on bread at the neighborhood diner….
Photos: Celia Humphries
Direction: Misha Janette
I stood still in the middle of Shibuya scramble crossing one spring day when I was 18 years old, the crowd swarming around me in all directions like koi in a pond. J-pop played on the jumbo screen, it was a mix of words I could and couldn’t discern. It felt energetic…like a vortex, some kind of gravitational pull into an unknown planet in the center of some dream-like universe. I have always been a person of extremes; either go really safe or just go wild, quit cold turkey or inhale at once. So for American me to make a decision like this was a life-altering sacrament. I decided: “I’m going to live RIGHT. HERE.”
Well, I never expected this day to come, or that I would ever actually be saying this out loud, but I have lived in Tokyo… for TEN years! I know you all can count, but that’s 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 (!) years in one of the places considered *most* different from the culture I grew up in… (and oh how grateful I am, because I couldn’t have made it this far without lots of support…..) There is so much I have learned in these 10 years, not only about living in Tokyo, but about working in fashion in general.
I have found the most comfortable avantgarde fashion in the history of things.
The idea of “comfort” comes up a lot in the discourse of avantgarde fashion, and it makes sense; avantgarde is never meant to be comfortable, it is the antithesis of comfort. It’s is about design and aesthetic. High fashion is not *supposed* to be comfortable!!
“It’s kind of in the middle of nowhere, with farmland where people grow vegetables, and then you have this huge incredible airport-like structure there,” says Andreas Melbostad of his studio, within the mega-brand known as Diesel in a small town in Northern Italy. “And I live in New York City, so it’s a different world”. He’s the creative director of Diesel Black Gold, and he was in Tokyo to explain what that “world” is.
The puffy jacket is monopolized by two major brands: Moncler and Uniqlo. They are. Both completely different but the point is the same: we wear puffy jackets to be warm, not for fashion. They are not the height if chic, they make you look like a swollen tire. This past winter was the coldest on続きはこちら｜Read the rest here続きはこちら｜Read the rest here